Apple is reportedly preparing to acquire an AI startup to anonymize private data in images

You know how Google and Apple blur faces, license plates, and other potentially personal information from map images? This is an important step in protecting user privacy and should be appreciated. In the modern AI-driven era, it’s no surprise that better and more elegant solutions are emerging. German artificial intelligence startup Brighter AI makes its debut. Its Deep Natural Anonymity 2.0 technology promises facial and data anonymity through artificial intelligence that modifies images instead of blurring them. This makes the final image look more natural and totally makes blurring look like a “caveman” approach to the problem.


Deep Natural Anonymization 2.0

Deep Natural Anonymization 2.0

According to industry sources, Apple plans to acquire Brighter AI and use its technology in its products. The company’s Vision Pro VR/AR headset may be the first product to benefit from this technology. At first glance, this is a rather confusing decision, but apparently Apple is worried that Vision Pro will raise some privacy issues, i.e. Apple believes that using Vision Pro will make it easier to capture videos and images discreetly. More important than a smartphone.

While there is arguably nothing prudent about wearing a VR/AR headset today, there may be some truth to this assumption. Think about it: Once this technology becomes more normalized, casual attire in various public spaces may actually become normal and mundane. Even today, when it definitely isn’t, the sheer novelty of seeing someone with headphones strapped to their face might be enough to distract you from the subtle visual indicators that appear when the device’s front is captured. lens.

Apple is reportedly preparing to acquire an AI startup to anonymize private data in images

Regardless, this AI anonymity technology sounds cool and could be useful in many ways outside of Vision Pro. If nothing else, Apple could use it to “deblur” map images to make them look better.

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