Welcome to 2024, where crowdfunding is no longer just about raising capital as a go-to-market strategy. It’s about shaping the future of how we innovate, create and connect as a global community of innovators, entrepreneurs and artists. Over the years, we’ve built a feature-rich platform on Indiegogo to launch new, unique products and independent creative projects for our community, contributing to technology, art, and global innovation.
So what can we expect from crowdfunding in 2024? To answer this question, we asked our team of Indiegogo experts to analyze the trends that emerged during the second half of last year. This exploration reveals the key categories, countries and consumer behaviors that will shape the crowdfunding landscape this year.
Read on for the top predictions and trends in crowdfunding this year, as well as a roundup of top events in 2023.
1. Drops – the new crowdfunding buzzword
Taking a page from the hype playbook of sneaker and streetwear brands, crowdfunding is destined to be time-limited, limited-volume, high-demand crowdfunding. They create a frenzy, drive rapid funding, and add a unique edge to the crowdfunding space. Whether it’s a tech device, a limited-edition free add-on or a collectible color, Indiegogo drops This will become the primary go-to-market strategy for projects seeking quick funding and hoping to create viral buzz. Interested in launching a Drop campaign with Indiegogo?Learn more about our programs and contact our team here.
2. Travel crowdfunding is not limited to product launches, but also involves hotel accommodation
Glamping and luxury boutique accommodation are getting a makeover through crowdfunding. As travelers seek unique experiences, hotel and real estate entrepreneurs are turning to crowdfunding to bring their vision projects to reality. Think eco-friendly escapes and smart home-powered treehouses. This trend isn’t just about travel. It’s about creating an immersive, sustainable lifestyle. We’re betting on a wave of innovative crowdfunded accommodation projects that blur the lines between nature, comfort and technology.
Learn the success story of one activist who brought Oculis Lodge to life here.
3. Gift giving meets crowdfunding
Crowdfunding today aims to bring consumers closer to the e-commerce shopping experience, and it’s a lot different than it was in 2008, when Indiegogo was founded. Launch Gifts for Indiegogo, will we see our platform become the new go-to for finding and sourcing gift inspiration, especially for recipients who consider themselves early adopters? From tech gadgets that can be personalized to one-of-a-kind, bespoke lifestyle products, gift-giving through crowdfunding is growing in popularity.
It’s not just about the product, it’s about the story behind its development. Our prediction: 2024 will see a surge in events specifically designed for gifting, pushing the boundaries of personalization and exclusivity.
4. Crowdfunding in China will continue to flourish and become a market worthy of attention
China’s practice of launching new products through crowdfunding is nothing short of a phenomenon. Rapid funding, massive participation and a passion for innovation set it apart. With Indiegogo’s white-glove campaign service, we’re keeping a close eye on how Chinese crowdfunding campaigners might influence global trends, particularly in the tech and consumer electronics sectors. Expect 2024 to bring more global collaborations and perhaps some lessons learned from the crowdfunding dynamics in this market.Learn more about our China projects here.
5. AR, VR and AI crowdfunding campaigns
The future is now, and AR, VR and AI in crowdfunding are everything. These technologies are changing the way entrepreneurs pitch their ideas and backers interact with them. Imagine trying a gadget through AR before funding it, or an AI-driven platform that tailors event recommendations to your interests. This year we expect a significant increase in events adopting these technologies, giving backers a glimpse into the future. Who knows, this might become an inspiration for future product features on our platform. Explore upcoming AR/VR and AI events on Indiegogo.
The future of crowdfunding is already here
The crowdfunding landscape of 2024 will be an exciting blend of innovation, technology, and community. From personalized gifts to high-tech events, these trends are reshaping the way we think about money and innovation. For tech enthusiasts, creators, and supporters, it’s not only exciting to keep up with these trends, but it’s critical to be a part of the future of crowdfunding!
Top 10 Events for 2023
As we look back on the past year, Indiegogo has been a bustling hub for some of the most groundbreaking and trend-setting campaigns. Get inspired by the top 10 Indiegogo campaigns of 2023 that raised millions of dollars in funding and garnered the most backer support.
Let’s dive into these innovations that are reshaping our world, one idea at a time.
1. PetSnowy: Innovative self-cleaning litter box
Funding raised: $1,955,091
PetSnowy is bringing relief to cat owners everywhere with its self-cleaning litter box. This eco-friendly, worry-free solution resonated with pet lovers, doubling their funding goal and redefining pet care.
2. FUELL Fluid: The world’s longest range e-bike
Funding raised: $1,743,038
The FUELL Fluid e-bike is generating enough buzz in the sustainable transportation space to triple its funding goal. It demonstrates the growing demand for environmentally friendly commuting options and its excellent range.
3. Mirror Hotel: the perfect fusion of nature and luxury
Funding raised: $1,697,837
Mirror Hotels has introduced a unique concept in the travel sector and exceeded its funding targets. It resonates with those looking for a sustainable yet luxurious vacation that blends nature with the comforts of modern living.
4. GPD WIN Mini: 7-inch 120Hz gaming handheld console
Funding raised: $1,577,379
GPD WIN Mini has reshaped the portable gaming landscape with its compact design and impressive performance, making it a hit among gaming enthusiasts.
5. niostem: reverses hair loss in 6 months
Funding raised: $1,537,065
Neostrom’s non-invasive hair loss solution solves a sensitive problem and resonates with many people, exceeding its funding goal. Its innovative approach to reversing hair loss in just six months has gained widespread support.
6. Ring One: The most advanced smart ring
Funding raised: $1,362,829
The Ring One smart ring, which blends fashion and technology, not only met its financing goal, but also exceeded it by a wide margin. This is testament to the growing interest in fashionable, wearable technology.
7. Acacia: the world’s first 3-in-1 camping system
Funding raised: $1,150,084
Acacia’s innovative 3-in-1 camping system captivated outdoor enthusiasts and easily exceeded its funding goal. It’s a game changer for anyone looking for a compact and versatile outdoor experience.
8. AOKZOE A1Pro: The world’s first 7840U gaming handheld console
Funding raised: $1,115,250
AOKZOE A1Pro is a trailblazer in handheld gaming, attracting gamers and more than doubling its funding goal. This is a testament to the growing demand for high-quality portable gaming devices.
9. AYANEO KUN: 8.4-inch screen 7840U handheld device, 54W TDP
Funding raised: $1,080,715.17
AYANEO KUN exceeded its funding goal with its impressive screen and powerful performance, highlighting the need for advanced handheld gaming technology.
10. VELIA Smart Ring – Formerly Iris
Funding raised: $1,034,615.71
The VELIA smart ring, which combines fashion and functionality, has doubled its financing goal. This success highlights the trend towards more beautiful and functional wearable technology.
2023 is the year of breakthrough innovation and inspiring ideas on Indiegogo. These events not only meet but often far exceed their funding goals, reflecting the enthusiasm and support of a community hungry for cutting-edge products and experiences. As we enter 2024, these success stories set the stage for another exciting year of innovation and creativity.
The future of crowdfunding is unfolding, and here at Indiegogo, we’re here to bring you the latest and greatest in this growing field!To learn more about how to launch your next campaign on our platform, visit our Indiegogo Education Center.