HMD Global, the company behind Nokia phones, recently announced an exciting collaboration with iconic doll brand Barbie. The result of this collaboration is the highly anticipated “Barbie Flip Phone,” which will be launched in summer 2024. Although HMD Global has yet to release official images, the device is expected to launch in the summer of 2024. evoke nostalgia with its Retro style designpaying homage to the classic flip phones of the past.
Ruth Henriquez, Mattel expressed enthusiasm for the collaboration, which will be announced at Mobile World Congress in February, stressing that it is proof of Mattel’s commitment to continued design innovation. The Barbie Flip Phone is expected to appeal to fans of the beloved doll series, both young and old.
HMD teases new phones, including Barbie flip phone. (Image source: HMD)
In response to recent speculation about the discontinuation of Nokia mobile phones, HMD Global clarifies that Nokia phones will continue to be sold in the market.
In addition to Barbie phones, HMD Global has ambitious plans Reviving another iconic Nokia phone design Summer heralds the arrival of exciting new phone brand lineups throughout 2024. HMD Global achieved profit growth in 2023 despite the overall contraction of the mobile phone market for two consecutive years. This success is attributed to strategic company transformation focused on enhancing operational efficiencies and minimizing costs.
HMD plans to relaunch some classic Nokia phones this summer. (Image source: HMD)
Going forward, HMD Global is working on incorporating customer-centric features into their phones. Plans include improving repairability and simplifying the process of repairing cracked screens. The company is launching a smartphone innovation platform for developers and enterprises, providing open source design files and software integration resources, aiming to make mobile phone customization easier and meet diverse user needs.
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