Oliver Cragg/Android Authority
long story short
- Apple has reportedly canceled its Apple Car project Bloomberg.
- The outlet said many employees will be transferred to the artificial intelligence department.
We’ve been hearing rumors and reports for years that Apple is developing an electric car. Unfortunately, a trusted media outlet confirmed that the Apple Car project has been terminated.
Apple reportedly confirmed the project’s cancellation to employees Bloombergciting people who know the subject.
The news was reportedly shared internally by Apple COO Jeff Williams and Apple Car executive Kevin Lynch. Two executives said many employees from the automotive project will be transferred to the artificial intelligence unit. Bloomberg However, he added that there will be layoffs.
The outlet’s sources said the move to terminate the project was made by Apple executives within the past few weeks.
Apple Car: A long-term effort
It is believed that Apple’s latest strategy for the car is to postpone the release to 2028 and downgrade the self-driving capabilities from Level 4 to Level 2 and above. The Cupertino company is said to have a price target of $100,000.
Still, it capped off a roughly decade-long project. The project is said to have started in 2014, when Apple attracted many employees from automakers such as Mercedes and Tesla. However, it has also gone through several changes in leadership during its existence.