long story short
- Tidal is combining its HiFi and HiFi Plus plans into a single, cheaper package that offers all the previous perks except DJ integration.
- Subscribing to the service now costs $10.99 per month.
- Tidal is discontinuing military/first responder discounts and free tiers.
Despite the initial hype surrounding it, lossless music streaming has failed to gain the traction it once boasted. So it’s no surprise that high-fidelity music streaming service Tidal is revamping its subscription plans to make them more affordable.
The company announced that starting April 10, Tidal’s existing HiFi and HiFi Plus tiers will be merged into a single subscription tier called “Tidal.” This new, streamlined option will offer everything previously included in the Plus tier, including high-resolution FLAC files and Dolby Atmos support, all for $10.99 per month.
For context, the current Hi-Fi subscription package offers high-quality 16-bit audio streaming for $10.99/month, while the HiFi Plus package costs $19.99/month and offers up to 24-bit, 192-bit audio flow. kHz, including HiRes FLAC files and support for Dolby Atmos.
The change brings Tidal’s pricing in line with competitors like Apple Music and Amazon Music Unlimited, which already offer lossless audio as part of their standard subscriptions at the same price point. However, Tidal’s new structure comes with some caveats.
Existing HiFi Plus users will automatically switch to the new, cheaper Tidal tier. However, HiFi Plus subscribers who have used the app’s DJ integration within the past 90 days will pay an additional $9 per month. To avoid incurring this additional fee, users must manually remove the DJ plug-in from their plan.
With this move, Tidal may be trying to seize Spotify’s entry into the high-fidelity audio streaming market and retain its user base. Although Spotify has promised to launch a Hi-Fi service, it has not yet launched such a service.
Additionally, Tidal is discontinuing its military/first responder discount and free tiers. Existing military/first responder subscribers and free tier users will need to upgrade to a paid plan in the coming months to continue using Tidal’s services.
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