Today, Japanese camera giant Nikon announced that it will acquire Red, which makes a series of digital movie cameras beloved by Hollywood. Upon completion of the transaction, Red will become a wholly-owned subsidiary of Nikon.
This is a very interesting addition to Nikon’s portfolio – despite its brand recognition and overall market share in the consumer and prosumer segments, it doesn’t have anywhere near red levels of penetration and prestige in the professional segment , especially when it comes to movie shooting. So this will push Nikon directly into Hollywood.
On the other hand, we assume that Red founder Jim Jannard and president Jarred Land will receive handsome salaries from Nikon – unfortunately, the exact amount has not been disclosed.
Nikon said:
The agreement is the result of Nikon and Red’s shared desire to meet customer needs and deliver a superior user experience that exceeds expectations, blending the strengths of both companies. Nikon’s expertise in product development, superior reliability, expertise in image processing, optical technology and user interfaces, and Red’s knowledge of movie cameras, including unique image compression technology and color science, will help Develop unique products for the professional digital cinema camera market. Nikon will use the acquisition to expand into the fast-growing professional digital cinema camera market, building on both companies’ business foundations and networks, promising an exciting future of product development that will continue to push the boundaries of film and video production. .
The Japanese company also cited Red’s “industry-defining products” in digital cinema cameras, its various contributions to the film industry, its Academy Awards, praising it as “beloved by directors around the world for its commitment to innovation and imagery” and the cinematographer’s praise.” The quality is optimized for the highest levels of filmmaking and video production.”
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