Shipments of foldable smartphones in the last quarter of 2023 totaled 4.2 million units, a 33% increase from the same period in 2022.As for this year, analysts are more than Show supply chain advisor Forecast market forces are changing somewhat, at least temporarily.
The 5 most popular foldable phones are: Samsung Galaxy Z Flip5, Huawei Mate X3, Honor Magic Vs2, Samsung Galaxy Z Fold5 and Oppo Find N3 Flip. The top ten include four models from Samsung, two models from Honor, two models from OPPO, and one model from Huawei and Xiaomi.
In the fourth quarter of 2023, despite lower-than-expected sales of Z Flip5 and Z Fold5, Samsung remained the market leader. Now, the Z series is going through a lull as the arrival of the Z Flip6 and Z Fold6 gets closer (rumor has it that the Unpacked event is scheduled to take place in July to coincide with the Olympics).
This calm will allegedly allow Huawei to overtake Samsung for the first time Distributed control system. This will build on the success of the Huawei Mate X5 and Huawei Pocket 2. Huawei’s rise is expected to push the foldable market to double in the first quarter from last year. Additionally, since the company is using BOE Display, this will give BOE an edge over rival Samsung Display.
However, this situation will be a temporary exchange, as Samsung is expected to regain its lead once the Galaxy Z Flip6 and Z Fold6 are launched (early in the third quarter). Actually, Distributed control system It is believed that the performance of these two companies will be so strong that Samsung will become the overall leader in 2024.
Nonetheless, Huawei is expected to increase its market share this year compared to 2023. Meanwhile, Oppo and Vivo will lose market share as they are not expected to launch new clamshell-style foldable phones. It’s all about the clamshells.
In addition to Samsung’s Flip, Huawei should release “at least” two new flip phones this year, and Motorola and Honor will also have new models. Together, their clamshell market share will grow by 2024.
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