what you need to know
- X (formerly Twitter) is reportedly developing a TV app for smart TVs that will bring YouTube-style long-form videos to the platform.
- It is said that X’s video app will initially debut only on Amazon and Samsung smart TVs.
- Musk confirmed the upcoming TV app in a reply to an X post.
Get ready to watch some long YouTube-style videos on your smart TV, courtesy of X (formerly Twitter). Fortune reports that the service is developing a TV app designed specifically for smart TVs.
Elon Musk revealed this upcoming feature in a post on the platform in response to an X post discussing the possibility of watching long videos on smart TVs soon.
According to Fortune, the app may be similar to the YouTube TV app. An unnamed source said Musk is determined to challenge YouTube and the app could launch as early as this week.
According to reports, X’s upcoming video app will initially debut only on Amazon and Samsung smart TVs.
The move is seen as part of the billionaire’s grand plan to build X into the ultimate “universal app.” X already has your back with video and audio calls, even for free users.
For $8 per month, premium users also get some sweet perks, including the coveted verified badge, edit button, longer posts, and more.
The report comes months after X announced it in a statement. blog post Shifting from its text-based origins, it proudly declares that it is now a “video-first platform.” The company noted that users can now upload long-form videos to the platform.
As part of Musk’s push to add longer-form content to the platform, he roped in popular YouTuber MrBeast to post a video on X. According to content creators, a single upload earned $250,000.
My first X video earned over $250,000! 😲But this is a bit of an illusion. Advertisers saw the attention it was getting and bought ads on my videos (I think) so my earnings per view were probably higher than your experience pic.twitter.com/nViVpZbWBbJanuary 22, 2024
That being said, the YouTuber also made full disclosure, saying advertisers noticed the video’s appeal, leading them to buy ads and potentially see an increase in revenue per view compared to other people’s experiences.
X also signed a deal with former CNN anchor Don Lemon, who is preparing to launch exclusive new programming on X in March.
Musk is keeping specific details of the upcoming service secret. It’s unclear how X plans to challenge YouTube, or whether it will be free for everyone or limited to premium versions.