How Marvel is bringing its behind-the-scenes drama to the public

whether you feel Marvel’s star is fading Currently, few can deny the reality that it remains one of the biggest studios in Hollywood.But with that existence comes a very real fact: everything about it is news — especially when things are messed up.

This week, Marvel is once again mired in this particular kind of news: hollywood reporter Breaking the news X-Men ’97 Chief Writer Beau DeMeo allegedly fired Produced by the studio, just a week before Legends Continues X-Men: The Animated Series Coming to Disney+ soon.While further details about DeMeo’s departure remain vague, the news is enough to make us see X-Men ’97 Trending on Social Media — For all the wrong reasons, just as Marvel prepares to screen the series premiere to fans and critics.

But as the studio has grown, this kind of Marvel story has become more and more common – and before De Meo left, there was news that Marvel was adjusting its TV plans, especially Daredevil: Rebirthit feels like every other week there’s a story about Studio’s future uncertain Because it’s trying to chase the pinnacle of the Infinity Saga.Now, for Marvel fans, the news of hirings, firings, and project changes is about as high as Trailer failure Or their favorite character. So how does Marvel itself achieve this level of publicity?

“As a storyteller, you have to be careful not to push too far,” said Brad Winderbaum, head of television, animation and streaming and co-producer at Marvel. X-Men ’97, told io9 via video chat. “I grew up at Marvel – I’ve always worked with Kevin [Feige] In the past 17 years, we have rarely [used to] Showing behind-the-scenes footage before we release the film. That’s it, so people can understand where the project is. Did this incident affect you emotionally? Does it try to move you in its own way? Our goal is to try and limit external factors so that you can enjoy it as it is and made. But we’re popular and that’s part of it. “

Whether Marvel wants to or not, it finds itself at the center of the culture war debate — as X-Men ’97 News about the return of Morph will be non-binary In the new series, it releases legitimate news about its behind-the-scenes goings-on and future plans from one of the most influential studios in the industry. Sometimes those disparate discussions blend together, as has been the case in recent days following DeMeo’s departure. “This has to come, you know, these stories – the behind-the-scenes drama, being integrated into the cultural narrative,” Winderbaum continued. “All I can say is we have an incredible creative team X-Men ’97, we stand on the shoulders of giants. The comic continues for 60 years, the show’s original creators Larry Houston, Julia Lewald, Eric Lewald are back as consultants, and we have Jack Incredible directors like Jake Castorena lead the way. “

“Beau has a passion and respect for these characters. But like everything, it takes a village; every time you make these projects, it’s controlled chaos. You just want to keep your focus on that finger On the roadmap, it’s just about realizing the vision of what you want to do and doing it the best you can. I just want people – and it’s not just X-Men ’97, and it applies to all the projects we produce – at the end of the day, you can sit on your couch… and you can watch the show on its own terms. “

X-Men ’97 Streaming on Disney+ starting March 20. Stay tuned to io9 for more on our conversation with Winderbaum next week!


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