one-hand is a zombie survival shooter launching on mobile and PC in June 2023, but I don’t blame you for not knowing anything about it. according to ReutersThe game, which seemed to get little attention despite Academy Award winner Will Smith playing a major role in the story, underperformed Chinese conglomerate Tencent.
on March 21 Reuters Sources told the publication that Tencent one-hand It has “failed miserably”. It is said that this doomsday zombie shooter has more than 300 developers involved in development and has a budget of nearly 1 billion yuan (about 140 million US dollars).Unfortunately, according to Reuters The game earned just $287,000, according to research firm Appmagic. That’s roughly 0.2% of the game’s eight-month budget
There are several factors that may cause one-hands failure. First, as mentioned before, it doesn’t seem to be marketed enough for players to actually get to know it.Social media posts made after the incident Reuters Most of the time the story broke, people were asking same question: “Am I the only one who didn’t know this game existed?” Or even The last video on the game’s official YouTube channel The release date is October 2023, so it doesn’t seem to attract much attention after its release. The game is currently in “mixedAs of this writing, it has 5,535 ratings on Steam.
add, one-hand It’s an interesting name for a zombie game – it’s a bit close to KNP’s zombie survival game undead Interactive horror game from Supermassive Games until dawn. Could it benefit from a more easily identifiable title? Maybe, at least to differentiate it from other well-known undead shooters.
Sadly, not even famous actors – and notoriously relaxing— Will Smith could have saved this game.Smith promotion one-hand on his official YouTube channel In May 2023, he revealed that he was also starring in a post-apocalyptic zombie story.according to IGNSmith plays Tre Jones, a survivor who serves as a guide to help players navigate the world four years after it was devastated by a global disaster. But his star power clearly failed to attract a solid player base.Immediately afterwards one-hands failure, Tencent The company’s chief strategy officer, James Mitchell, told investors on an earnings call that the company is moving away from big indie games and focusing on casual party games and Genshin Impact– Like an anime RPG.
Mitchell reportedly said on March 20, “We’re focusing on smaller games with bigger budgets.” Reuters. “Typically, we look to make our biggest bets around games that iterate on successful IP…or games that successfully iterate on proven gameplay within a niche and bring it to a more mass market.”
my city Tencent has been contacted for comment.
according to Reutersthis is not just one-hand That was a struggle. Assassin’s Creed Emerald, One of many stealth assassination games in development The game set in ancient China has reportedly been delayed until 2025 so that “hundreds of people on the team” can be rescheduled into the company’s recently released party game dream star.This is despite Tencent Invest millions of dollars Join the franchise in September 2022 and become One of Ubisoft’s largest shareholders. It sounds like Tencent is making a major shift that could impact its business strategy.