OpenAI seeks more fools in Hollywood

OpenAI wants to be a star. a big and bright star.The influential artificial intelligence company has been courting Hollywood executives over the past few months in an effort to get them to trust its company, according to a new report The latest content generator, Sora, Can be useful when making movies.

Bloomberg Report The AI ​​company plans to hold more meetings with “Hollywood studios, media executives and talent agencies” in Los Angeles next week in hopes of convincing them to use Sora. Those discussions were just the latest round of talks, according to people familiar with the matter. The report also noted that OpenAI CEO Sam Altman attended multiple parties in Los Angeles the same weekend as the Oscars. It didn’t specify whether Sam’s party had anything to do with the company’s Sora pitch.

The specific details of the OpenAI Hollywood conversation are unclear. When asked about its plans, a company spokesperson gave a vaguely worded response to Bloomberg: “OpenAI has a well-thought-out strategy of working with industry through an iterative deployment process — rolling out AI advancements in phases — to To ensure safe implementation and give people an idea of ​​what’s to come,” the spokesperson told the news outlet. “We look forward to an ongoing dialogue with artists and creatives.”

If OpenAI is expecting this so-called “conversation” with creatives, then creatives may be less excited. Artificial intelligence has rightfully attracted attention across Hollywood, as discussions have begun about using the technology to replace writers, actors, and special effects artists. AI is worth noting Play a key role in negotiations Related to last year’s Hollywood writers’ strike.

As for OpenAI’s Sora, the application has yet to be released publicly. Last month, the company released several videos it said were generated using its app. The videos have attracted widespread attention on social media, with some praising their visuals and others mocking them. then, We predict Sola will be used to flood social media with toxic nonsense.

While its content generation tools may seem to make it a natural competitor to other companies in the media and entertainment industry, OpenAI has struggled to convince these companies that they can profit from working with it.In previous deals, OpenAI convinced several high-profile news organizations Hand over large amounts of proprietary data OpenAI can be used to train its algorithms in exchange for…well, that part is less clear. It seems like the company’s strategy in Hollywood may be the same, although it’s too early to tell.

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