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Just in time for release Marvel Animationof X-Men ’97 BoxLunch launches official merchandise on Disney+ Highly anticipated series.this fan fashion The retailer really captured the rookie vibe while paying homage to its ’90s predecessor.
Even better, it’s charity fashion: for every $10 spent on its themed product lines, BoxLunch provides a meal to someone in need through its charitable partnerships. io9 had a quick chat with Joey Ramirez, BoxLunch’s senior buyer for men’s, women’s and children’s apparel, to discuss the release of Marvel’s Mutants. Read the interview below and then check out the series!
Sabina Graves, io9: How did the original X-Men animated series influence this franchise?
Joey Ramirez: X-Men: The Animated Series had a huge impact on our childhood Spider-Man: The Animated Series (The subject matter of which was pretty rip-roaring, too!), it was the first time many of us die-hard fans were introduced to Marvel superheroes. So with this series, we wanted to combine everything about the show we loved as kids, but do it in a way that would appeal to people who remember getting up early on Saturday mornings to watch the show or fans who are being introduced to it. Now onto the new series.
io9: Integrated X-Men ’97 Seamless?
Ramirez: Unbelievable. Especially when many of the trends that were present during the series’ original run are just as popular today. This—plus the fact that the show, like its predecessor, emphasizes moments outside of their superhero jobs (like playing basketball)—influences us in a more lifestyle direction, creating creations where we feel like Works by Men. Can be worn on days off. Basketball games are obviously a highlight for us and that’s what inspired the bomber jackets and jerseys.
io9: Which roles are the most exciting?
Ramirez: Wolverine is truly the highlight of this new series. We recognize how much this character means to fans, and it was important to us to make Wolverine’s electric blue and yellow color scheme stand out in the new apparel, especially the crewneck and jersey.That and his upcoming appearance in Hype deadpool and wolverinemeaning this isn’t the last premium product you’ll see this year featuring BoxLunch’s Weapon X.