Will artificial intelligence take center stage?

Main points

  • Apple’s WWDC 2024 event will provide a glimpse into its plans for the year ahead, including potential generative AI development.
  • Look forward to exciting software updates like iOS 18 and macOS 15, as well as new features like more home screen customization.
  • While software takes the spotlight, there are rumors that new hardware like AirPods could be on the way.


Apple’s Worldwide Developers Conference (WWDC) is the kind of event that deserves to be marked with a big bold circle on the calendar, and this year’s show now has a date. The event will take place at Apple Park in Cupertino from June 10-14.

WWDC 2024 will give us a glimpse into Apple’s strategy for the year ahead. This isn’t just about updates; it’s about seeing where Apple is heading. This is going to be an interesting one, especially with all the recent reports about Apple’s interest in generative artificial intelligence.


Is it all about artificial intelligence?

Apple has confirmed it is working on artificial intelligence features

Gray HomePod mini in GQ magazine


Apple has been silent on the subject of artificial intelligence, and now everyone wants to know what it has up its sleeve. There’s talk of huge investments in AI, possible partnerships with companies like Google or OpenAI, and even some rumors about new AI features that might stay entirely on your device. It’s clear that Apple is ready to enter the AI ​​sandbox; we just don’t know what it plans to build yet.

CEO Tim Cook has confirmed that Apple is spending “a lot of time and effort” on artificial intelligence features and plans to release them to users “later this year.”

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Common software updates

iOS 18 and more upgrades are coming

iOS 17 released - 2-1

WWDC wouldn’t be WWDC without a host of software updates for Apple’s various platforms.


Expect to hear about what’s new in iOS 18, iPadOS 18, macOS 15, and all the other operating systems we know about. There’s talk of more customization of the iPhone home screen, new Freeform tricks, and some new accessibility features that sound handy.

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Possible side of hardware

AirPods, AirPods, AirPods

AirPods 3 2

While software has always been the star of WWDC, Apple likes to surprise us with some hardware news every once in a while. Rumors suggest we might see some new AirPods and perhaps updated AirPods Max. Who knows? There may be another technology that emerges that we don’t foresee. The launch of Vision Pro at last year’s WWDC was fantastic. It sets the bar high, so it will be interesting to see how things compare in 2024.

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