Luxury fashion brand Balenciaga has designed a piece of jewelry that’s become an internet sensation – a bracelet that mimics a roll of Scotch tape. The brand’s Fall/Winter 2024/25 collection, launched on March 3, features the controversial jewelry. The bracelet resembles a regular roll of Scotch tape and features the Balenciaga logo and the word “adhesive.”
proposed during Paris fashion week Part of the Autumn/Winter 2024-25 collection, the object challenges traditional perceptions of jewellery.
Balenciaga Creative Director Demna Gvasalia It has a history of reimagining everyday items into luxury items and pushing the boundaries of fashion. Eschewing traditional precious metals and gemstones, the “bracelet” appears to be made from resin, a polymer originally developed for manufacturing but later incorporated into art and jewelry, particularly in the 20s In the 1970s, as a rejection of traditional values.
A video of the bracelet has now gone viral on social media. One user said, “The dollar store is selling tape for $1 and the logo and name they already have is selling for $0.” Another user wrote: “Living proof that people will buy something for something. It’s stupid to buy anything made by a brand.” A third user commented: “They are just testing the lowest IQ at this point.” A fourth chimed in: “Proof that anything can be fashionable these days.”