Sara Poyzer, an actress who starred in the stage play ” Oh mom! Over the past 10 years, the replaced by artificial intelligence in an upcoming BBC production. “Sobering…” the star said in response to a vulgar email from the producer in the post. twitter tuesday.
“Sorry for the delay,” one producer said via email. “We have received approval from the BBC to use AI-generated speech, so we no longer need Sara.”
The BBC sent a statement to Gizmodo, noting the “important context” for the use of artificial intelligence. The company is producing a “highly sensitive documentary” featuring a copywriter who is nearing the end of his life and now unable to speak.
A BBC spokesperson said in a statement: “In these very unique circumstances, and taking into account the wishes of the family, we have agreed to use artificial intelligence in a small segment to recreate the now inaudible sounds.” statement. “This will be clearly marked in the film.”
Poizer plays Donna, the same character played by Meryl Streep in the film version Oh mom!, performing on stages around the world over the past decade. She is one of the most prominent actors to be replaced by artificial intelligence. Poiser’s responses on X and Instagram were met with dismay and sympathy from others in the entertainment industry. However, Poiser’s tweet did not include the full context.
Voice Squad, the voiceover agency that represents Poyzer, said: “This is why we all need to toughen up in the face of artificial intelligence.” on X. “Sarah has our full support for this.”
“This is too bad,” said an actor.
“This is so out of character – so shameful,” one artist said on the website. Instagram. “Transparency is needed so we can choose to avoid watching/listening to this type of programming.”
The BBC has recently used Generative AI promotes Dr. Weioh. In this case, the company used artificial intelligence to create emails and images to promote the hit series.The company decides to stop investing in artificial intelligence doctor who after immediate backlash from fans.
Currently, AI voice technology is much more advanced than AI video generation technology, so if generative AI is really going to replace actors’ jobs, voice actors may be the first to be cut.
Voice actors, like other actors, are battling a wave of generative artificial intelligence in the media industry. The national actors union SAG-AFTRA just went on strike to ensure that actors will not be replaced by artificial intelligence, among other protections. While the BBC is using AI in very specific and sensitive situations, the incident raises a wider question about how producers should use technology to replace actors.