The relentless pursuit of viral fame on social media has unleashed a new wave of disruption in India, with public spaces becoming a battleground for content creation. Gone are the days of peaceful commutes or quiet moments in public spaces. Influencers and aspiring creators wield their smartphones like weapons and shoot content with reckless abandon, oblivious to the inconvenience they cause those around them.
This phenomenon is not limited to a specific platform or location. Whether you’re squeezing in a crowded subway, fighting for space on a local bus, or just trying to navigate a busy street, you’re likely to encounter someone impeding people’s movement in the name of a viral video. Schools, colleges, and even offices are not immune to this intrusion. The pervasive “reel mania” has turned these everyday spaces into a never-ending arena filled with cringe-worthy content that puts ordinary people at the brunt of it.
A recent video depicting a woman reclining on an airport luggage carousel shines a light on the disincentive issues created by content creation.
The video was shared by a user named desimojito on X with the title “The virus has also arrived at the airport.” The video went viral and has been viewed more than 2 million times. Many people criticized the woman for acting so strangely at the airport.
The virus has also arrived at the airport🤡🤡 pic.twitter.com/RdFReWtWjH
— Desi Mojito 🇮🇳 (@desimojito) March 29, 2024
One user commented: “This is one of the scariest places in an airport, she’s lying there, it’s disgusting. Fine her, fine her a hundred thousand dollars. Make an example out of her.”
Another user wrote: “What is this? Please at least spare the airport.”
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