long story short
- Nothing has announced the launch of two new audio products: Nothing Ear and Nothing Ear (a).
- The company said it will no longer use numbers in its naming strategy.
- Both headphones will be launched on April 18, 2024.
Last week, Nothing released a teaser for a mysterious new product, which we assumed would be its new TWS earbuds. It turns out that the announcement was actually for two products, and we now know what they are.
The London-based technology company revealed on X (formerly Twitter) that it will launch two new audio products on April 18. One will be the successor to the Nothing Ear 2 and the other will be the (a) model.
We started Nothing with Audio in 2021, and since launching our first product, we’ve continued to refine our design and engineering with every new feature we add to our suite of audio products.
In 2024 we will launch the ultimate iteration of Nothing Audio with two new products… pic.twitter.com/bRrFzk9wUl
Interestingly, the company said it has decided to remove these numbers from the naming convention. The reason for this, it says, is because it wants to “focus on the product and the unique experience it provides each user.” Therefore, Nothing Ear 3 will be simply called Nothing Ear, while the lower level option will be called Nothing Ear (a).
While this is a bit of a strange move, it’s not unheard of. But it begs the question: Will Nothing adopt the same strategy on its phones? For example, Motorola does not include a number for the Motorola Edge Plus. Instead, it relies on year to distinguish one generation from the next. There is no option to do anything like that.