Revenue in 2021 alone reached $32.4 billion, even more than YouTube’s $28.8 billion in revenue in the same year. business insider It has previously noted its lead over Google’s video unit, noting that YouTube gives 55% of each ad revenue to the content owner who uploads the video, while Instagram gives much less.
Even if you look further back, the gap remains. Meta lists Instagram ad revenue at $22 and $17.9 billion in 2020 and 2019, respectively, while YouTube’s ad revenue in its annual report (PDF) was $19.7 and $15.1 billion in the same years.
according to BloombergData shows that the share of Meta’s revenue from Instagram has jumped from 26% in 2020 to nearly 30% in the first six months of 2022. The data in the filing is more insightful than Meta’s quarterly earnings report, which didn’t shed any light on the matter. Breaking out of Instagram, but now we have a clearer idea of what Adam Mosseri’s part means to Meta.