Disney+ will crack down on password sharing this summer

what you need to know

  • Netflix’s efforts to crack down on password sharing are considered a success, and it seems only a matter of time before other services follow suit.
  • Now, Disney CEO Bob Iger confirmed in a recent interview with CNBC that the password sharing policy will go into effect starting in June.
  • The plan will start in “a handful of countries in a handful of markets,” but will affect all Disney+ subscribers by September 2024.

After building a user base and looking to make money, streaming services turned to cracking down on password sharing to achieve their goals. By letting password sharers pay for subscriptions individually, streaming services can effortlessly grow subscriber numbers and revenue. Netflix has proven with its crackdown that this approach can be successful, and it seems only a matter of time before other companies follow suit. Now, Disney CEO Bob Iger has confirmed that Disney+ will begin taking steps to prevent password sharing in just a few months.

In an interview with CNBC, Iger said the platform will “launch [its] Starting in June 2024, there will be “the first real foray into password sharing.” Prior to this, Disney released an updated subscriber agreement in January 2024 that explicitly prohibited password sharing.



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