Broadband internet providers are releasing new disclosures to comply with the latest regulations from the Federal Communications Commission (FCC). The rules, which take effect Wednesday, require broadband disclosures similar to nutrition labels to be displayed at all points of sale, whether online or in stores.
The largest internet service providers (ISPs) launched the rollout on April 10, while smaller providers had until October 10 to comply. These broadband labels are similar to nutrition labels and are designed to provide consumers with comprehensive information about plan speeds, costs and terms.
These tabs include details about monthly pricing, introductory rates, contract length, typical download/upload speeds, latency, data limits, and charges for additional data usage. In addition, consumers can get information about additional charges, fees, taxes, discounts and bundled offers, all of which can be easily accessed through the accompanying links.
FCC Chairman Jessica Rosenworcel expressed enthusiasm for the new regulations, emphasizing their role in increasing transparency and empowering consumers. She believes the labels will simplify the process of choosing a broadband plan while promoting competition in the market for the benefit of all consumers.
“Today is an exciting day for consumers. The broadband nutrition label is finally here. Consumers across the country can now benefit from consistent, transparent and accessible point-of-sale information about broadband prices and services. These ‘Nutrition Labels’ The purpose of labeling’s disclosures is to make it easier for consumers to know what they’re getting, for suppliers to keep their promises, and to benefit from greater competition, which means better service and prices for everyone.”
FCC Chairman Jessica Rosenworcel, Fox Business
The FCC’s move stems from the Infrastructure Investment and Jobs Act of 2021, which requires the development of consumer-friendly labels to provide clarity about broadband services. By October 10, 2024, vendors will further enhance accessibility by making these labels machine-readable, providing consumers with a comparison shopping tool.
Ultimately, the FCC’s introduction of broadband “nutrition labels” represents an important step toward promoting transparency and consumer empowerment in the broadband market. With easily accessible information, consumers can make informed decisions, ultimately driving competition and improving services across the industry.