The idea of this experiment is to have Google provide detailed written answers generated by artificial intelligence, providing an “overview” at the top of selected search results.
They began testing their new plan in the U.S. with limited results, and Testing is now being expanded to the UK.
During the initial testing phase, this information will only be visible to a small number of UK users who are signed in to a Google account when using the browser.
AI-generated snippets will only appear in certain search results, but Based on previous testing, Google now has a clearer ideawhich, according to the company, indicates users find them helpful.
Google’s intentions for the future of AI and navigation
This SGE experiment started about a year ago, When Google lets users test new search experiences through Google Labs. Users must register and often wait for a period of time before they have a chance to try new search results proposed by Google.
This was the case until recently, when Google decides to start showing AI-generated results in a small subset of search results for US users who are not logged inthe development will now be tested using a “small portion” of Google traffic from registered UK users.
One of the main problems Google and other tech companies have to solve when it comes to generating AI models is It’s hard to prioritize responses that sound human and completely objective. They can generate (and are known to have) content that is offensive, harmful, biased, or simply inaccurate.
However, Google is taking an approach that will prioritize accuracy in search results, even at the expense of smoothness, with more limited answers.
so, If there aren’t enough high-quality resources on a specific topic, Google searches will likely not generate AI responses queries related to it.
Journalist specializing in technology, entertainment, and video games. Writing about the things I’m passionate about (gadgets, games, and movies) helps me stay sane and wake up with a smile when the alarm goes off. PS: This is not 100% the case.
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