C. Scott Brown / Android Authority
long story short
- At Cloud Next 2024, Google confirmed more details about its new Google Vids tool.
- Videos created with Vids can be exported to MP4 with no length limit and can contain any type of content.
- Google also plans to bring Vids to everyone, not just Workspace users.
Yesterday, at Cloud Next 2024, Google announced a new product for Workspace: Google Vids. Used with popular productivity apps like Docs, Sheets, and Slides, Google Vids allows users to create engaging video content with minimal effort.
Although Google announced the news yesterday, it didn’t provide many other details. However, today, Kristina Behr (Vice President of Product Management for Collaborative Applications at Google Workspace) conducted a Q&A with reporters on Cloud Next. She explains more clearly how the video works.
First, there is nothing that locks content created using Vids to Workspace. In other words, if you want to create a video using Google Vids, you can export it to MP4 and use it anywhere. While Google has a long history of making its Workspace apps compatible with other systems, some users may worry that Vids will be locked into Workspace. but it is not the truth.
Here are some other things Google confirmed to us about video:
- length: There is no limit to the length of the video. Google found that three minutes is the “sweet spot” for length when used in the Workspace app, but users can decide the length of the video.
- content: The same trust and safety filters that apply to all other Google services also apply to videos. This means that using the video to create illegal or obscene content is not possible. However, there are no other restrictions on videos.
- solve: Unfortunately, Google does not confirm the resolution of content created using video. Bell said the goal is to make video look great, but video is designed for work, so ultra-high resolution doesn’t matter right now. “That’s not how Hollywood makes videos,” Bell said with a laugh.
Finally, Bell confirmed that Google ultimately intends to make video available to a wider audience. “We focus on Gemini [Enterprise for Workspace] “Right now our No. 1 goal is to engage users, but I hope we’ll be able to think about, ‘How do we meet the needs of all users?'” You know, Gemini consumer users and potentially broader users, Behr said. “
While we don’t know when the wider rollout will happen, we do know when the video will be available to early adopters. Vids will be available as a lab tool in the Gemini Enterprise for Workspace SKU in June (currently $30 per user per month), which means only paid users who opt-in will be able to use it. Then, Google will push Vids out of Labs and into the general advanced Workspace realm. After that, it may make the video available to consumers, but it’s not known how long that will take.
We’ll likely hear more about Vids at the Google I/O conference starting on May 14th, and maybe even see it in action.