Youtube has become the go-to library for all things video on the internet, but make no mistake, Advertisers operate this library. YouTube escalated its war on ad blockers on Monday, renew It says that using mobile ad-blocking apps may cause buffering issues and an error message that says “The following content is not available on this app.”
“We want to emphasize that our terms do not allow third-party apps to turn off ads, as this would prevent creators from being rewarded for viewership,” YouTube said in a blog post on Monday. “Advertising on YouTube has Help support creators and bring streaming services to billions of people around the world.”
YouTube wants you to know that advertisers make the world go round, and the company appears to be blaming ad blockers for underpaying creators. Mobile users are now at the forefront of YouTube’s war with ad blockers, which have been in trouble over the company’s efforts to force users to watch its ads. The update appears to target applications such as AdGuard. Instead, YouTube is once again encouraging users who want an ad-free experience to pay $13.99 per month for YouTube Premium.
In October, YouTube succeeded Its website is almost impossible to view When using an ad blocker. Users will see this message: “Video playback will be blocked unless YouTube is allowed on the list or ad blocker is disabled.” At the time, the company claimed “launched a global effortA YouTube spokesperson told The Verge, “To encourage users to watch ads.
YouTube’s battle with ad blockers goes back to May 2023, when users first notice a pop-up saying “Ad blockers are not allowed on YouTube.” At the time, a YouTube spokesperson called it a “little experiment” that has turned into an outright war on tools to make the internet more bearable. However, ad blocking tools have been quietly allowed to bypass YouTube ads for years, so what has changed?
In April 2023, Google reported that Advertising revenue declines for the second consecutive quarter. Google’s ad revenue has barely declined over the past 20 years, so alarm bells must have been ringing at the company’s headquarters. A month later, YouTube began cracking down on ad blockers.
YouTube said in a blog post on Monday that the ad blocker violated its terms of service. That may be true, but the continued crackdown appears to be more about protecting YouTube’s bottom line than supporting its creator economy.