Main points
- Roku launches Mini-LED TV with HDR10+ and Dolby Vision IQ technology for stunning visual effects.
- Voice Remote Pro features backlit buttons, personal shortcut keys, and remote lookup capabilities for ease of use.
- Enhance your TV experience with Roku Smart Picture automatic adjustments and IMDB ratings integration.
Known for its streaming simplicity, simple user interface, and beautiful content library, Roku is one of the top names in the TV industry. Today, Roku announced not only the release of enhanced software features to improve quality of life, but also the release of new hardware to complete the Roku ecosystem experience.
Roku will sell Mini-LED TVs
Innovative technology attracts attention
Year
Roku has announced the launch of its new Roku Pro series of TVs, which will feature Mini-LED backlighting on 4K, QLED screens. Mini-LED screens are everywhere, with companies trying to match the deepest blacks and stunning contrast ratios achieved by OLED screens without actually making them. The Roku Pro series will also come with HDR10+, which offers impressive brightness, and Dolby Vision IQ, a feature designed to optimize Dolby Vision based on the lighting in the room.
The TV also prioritizes aesthetics. The TV has a thin frame less than two inches wide and can be placed flush with the wall with Roku’s Slim Wall Mount Kit.
The Roku Pro Series TVs are available in 55-, 65- and 75-inch models, ranging in price from $899.99 to $1,699.99, and the Roku Slim Wall Kit is available starting this month at Best Buy stores nationwide and online for $99.99.
Improved remote provides more convenience and control
Never lose your remote control again
Year
Backlighting, a USB-C rechargeable battery, and personalized shortcut buttons all promise to make the new Roku Voice Remote Pro more useful and adaptable to your viewing experience. I personally like the addition of the remote find feature, which sounds a beep on the remote when prompted by an app, a button on the TV, or just your voice so you can find it wherever it lands between cushions or under the couch .
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The Roku Voice Remote Pro (Second Edition) is available now at Roku.com for $29.99 and will be available at major retailers in the coming months. All Roku Pro Series TVs come with Roku Voice Remote Pro Version 2.
Enhanced picture adjustments and better organization
Optimize and organize your content
Year
There’s been a lot of talk lately about TVs calibrating and optimizing content for movie fidelity, with filmmakers telling consumers what to turn off on their TVs and manufacturers racing to create a theater-like experience at home. For its part, Roku is launching Roku Smart Picture, a feature that automatically adjusts basic settings on your TV like backlight, uniformity, and color based on the type of TV you have (I assume this means based on screen type, resolution) and video formats). For some applications, a specific picture mode will be selected to optimize brightness and color.
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There will also be new features to better understand and organize the content you want to watch. Roku will integrate IMDB ratings and launch trailers to better help viewers understand all the content available. Roku also says a new “What to Watch” section will showcase higher-rated movies, and updated save lists will make it easier to keep track of what you’re watching and what you want to watch. The upgraded mobile app also promises improved search functionality.
Pay attention to aesthetics
Background brings beauty to the screen
Year
Following in the footsteps of the likes of Samsung and LG, Roku is introducing an ambient mode so your TV can be “on” even when it’s “off,” perhaps joining our list of the best TVs for art display. Backdrops offers an extensive catalog of artworks, from classic masterpieces to more striking abstract works, similar to The Frame.
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Backgrounds also allows users to upload their own images to be displayed on the TV. All of these are designed to enhance the aesthetics of the TV, and consumers not only want a screen that looks good, but also a device that looks good.
The growth of Roku City
Look both ways before crossing the road
Year
Perhaps one of Roku’s most important features—Roku City, the screensaver that automatically appears after a pause—is getting more detailed. Roku has announced that cars are coming to its screensaver city, including ice cream and James Bond’s Aston Martin (if the suggestive press release is to be believed).
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It’s a fun addition to a screensaver originally designed to be filled with ads for new movies and TV shows. Now, it’s a beautiful, dreamy escape that attracts users. Whether cars will make the city more or less attractive remains to be seen.