Dbrand offers customers $10,000 in compensation and apologizes after backlash

what you need to know

  • A customer reached out to Dbrand for support on X (formerly Twitter) and received more than they expected.
  • The company, which makes cases, cases and accessories for tech products, poked fun at a customer’s name in a quote reply that has been viewed more than 7 million times.
  • A day later, Dbrand issued something of an apology for his comments, which he called a “huge misstep.” The company is also offering $10,000 “no strings attached” to customers.

Manufacturers of mobile device cases and accessories have been unable to avoid controversy in recent months. Dbrand is now embroiled in its own kerfuffle after Casetify faced criticism for allegedly stealing Dbrand’s custom designs.

The company, known for its device skins and acerbic online presence, made a joke about a customer’s last name after the customer reached out to the company for support. Dbrand’s original post on X (formerly Twitter) has been viewed more than 7 million times, with users calling the content poor, unprofessional and racist in replies.



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