The latest data shows that global smartphone shipments increased by 11% in the first quarter of 2024 Canalis Report. Consumer demand has picked up due to a more favorable economic environment.
Samsung regained the top spot with an estimated 20% market share, thanks to strong demand for the Galaxy S24 series and its Galaxy AI. Apple was in second place with 16% market share and saw strong demand for its iPhones in the fourth quarter, while Cupertino topped the list but saw less than stellar demand for its iPhones. Thanks to strong demand for the Redmi series in the entry-level market, Xiaomi ranks among the top three with a market share of 14%.
Transsion Holdings, which owns the Tecno, Infinix and itel brands, has made the biggest leap and is now ranked fourth, accounting for an estimated 10% of global smartphone shipments. Oppo ranks fifth, accounting for 8% of the global smartphone market.
Going forward, Canalys expects vendors to explore their options in emerging regions such as Latin America and Southeast Asia as demand for smartphones and high-end devices continues to grow.
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