Tubi knows that people launch its app just to see what’s playing, rather than searching for something specific, and the platform is trying to embrace that reality in the form of a fun new brand identity.
Today, Tubi is starting to roll out a new look and feel for its login-free service, designed to highlight how the streamer wants viewers to fall down the rabbit hole when searching for the thousands of movies and series it has to offer. That’s also the concept behind Tubi’s 2023 Super Bowl ad, in which people are thrown into literal holes by anthropomorphic rabbits. While the new branding is far less disturbing, chief marketing officer Nicole Parlapiano said in a statement It aims to convey an energy that is equally “fun, bold and engaging,” according to a press release.
In addition to a fresh yellow logo and vibrant splash animation, Tubi’s redesign also introduces a new signature music cue that sings the platform’s name, with the overall design language focused on what the company likes to call “purple ” on the purple shade.talking vulturePalapiano emphasized that while the rabbit hole concept is one that Tubi has been trying to promote through marketing for some time, so far, “Tubi is not promoting it in a proper format anywhere.”
Now scrolling through Tubi, the basic experience isn’t that different in terms of usability, and finding something to watch is still as easy as before. But Tubi’s move to yellow/fuchsia makes it seem like the company took notice of Freevee’s impending demise and thought “maybe this palette shouldn’t go to waste.”