A new report reveals that Indians’ internet behavior and activities are changing on multiple fronts.
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Here’s a data-backed snapshot of how Indians use the web.
Electronic technologyuser group
1. There are more active internet users in rural India than in urban areas.
2. The number of inactive internet users is declining, but about half of rural India remains inactive.
3. On average, urban India spends slightly more time on the Internet every day than rural India.
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4. Although the gap has narrowed, women still lag behind men in internet use.
Electronic technologyuser behavior
1. Video and audio OTT consumption is the primary way Indians use the Internet.
2. One in five Internet users watch video only through the Internet rather than linear TV.
3. The proportion of users accessing the Internet through other people’s devices is increasing.
4. Increased use of non-traditional devices such as smart TVs, smart speakers, Firesticks, Chromecasts, Blu-rays and gaming consoles.
5. Last year, one in four online shoppers in urban India made purchases through social media apps.
Electronic technology6. Only 26% of online shoppers choose cash on delivery.
7. Music streaming users increased by 8% year-on-year.
8. Digital media is now the go-to for news — but not everyone is a conscious user.
9. A quarter of urban users use voice commands.
10.Indic – The use of local languages in various activities is on the rise. Some languages do this better than others.