OpenAI is accelerating plans for its artificial intelligence video generator Sora — and it involves a Hollywood glamor offensive.
Details are still vague, but we know the company is in talks with film producers and studios. According to OpenAI CEO Sam Altman and COO Brad Lightcap, they are having “introductory conversations” with industry stakeholders. Bloomberg.
The report states that unspecified “big name” directors and actors have had access to Sola. This is to “encourage filmmakers to integrate its new AI video generator into their productions.”
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Sora was unveiled in February, and while it has yet to be released publicly, the announcement raised concerns about the data used to train the model and its impact on the film industry.
Like ChatGPT, OpenAI is not transparent about Sora’s training data. But creatives already suspect Sora is training by scraping art and videos without the creators’ knowledge or consent.
OpenAI has faced multiple copyright infringement lawsuits, including allegations of this practice on the large language models that power ChatGPT.
The use of AI-powered video tools could disrupt the film industry by replacing jobs like visual effects professionals, screenwriters and even actors.
The Hollywood Writers and Screen Actors Guilds (WGA and SAG-AFTRA) recently went on strike seeking contractual restrictions on the use of artificial intelligence in writers’ rooms. The union is also working to create digital likenesses of actors that can be used free of charge in perpetuity.
The WGA is set to vote on a tentative agreement that would prevent artificial intelligence content from being used as source material for writers’ rooms. SAG-AFTRA won promises of compensation and recognition for AI likenesses in contracts with studios, but did not succeed in banning the practice entirely.
Images featuring generative AI have seeped into movies, e.g. Spend the night with the devil.
“Artist Purge”
Meanwhile, OpenAI published a blog post filled with “first impressions” from a select group of testers, including visual artists, filmmakers, and creative directors—which tells a different story.
This article includes feedback from director Paul Trillo, production company shy kids, creative agency Native Foreign, artist August Kamp, creative director Josephine Miller and AR/XR artist Don Allen Stevenson III. Not surprisingly, the feedback posted on the OpenAI blog has been overwhelmingly positive.
Testers praised Sora’s ability to create realistic videos based on text prompts without restrictions. “Unrestricted by time, money and other people’s permission, I can ideate and experiment in bold and exciting ways,” Trillo said.
Tweet may have been deleted
But users on X were quick to point out OpenAI’s controlled narrative. “Artist Purge: When you solicit positive reviews of your generative AI models from a small number of creators, while simultaneously training people on their work without permission/payment,” Ed Newton-Rex writesCEO of ethical AI data sourcing nonprofit Fairly Training.
In other words, if OpenAI is ready to take on Hollywood, the company better be ready for movie theater.
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