The New York Times is more like a gaming company than a newspaper

One image shows two phones with the NYT Games app open in front of a chart.

image: The New York Times/SEC/Kotaku

New York Times Perhaps best known for its long-running newspaper.But new data shows that thanks to popular games like this Waddellstrands, connectand more, era has quietly become a video game company that also happens to have a newspaper subscription service.

Technically speaking, New York Times It has been publishing “games” since 1942, when it began publishing the now-famous crossword puzzle. However, since 2014, era has invested heavily in developing its digital gaming business As newspaper subscriptions dwindled, so did service. In 2022, following the breakthrough success of the word guessing game world, Now Purchased popular online games The amount was an undisclosed seven-figure amount.it is added to NowThe game app now contains nearly a dozen daily updated puzzle games. Because of all these popular games, people are spending more time playing games than consuming other games. era.

as found garbage day communicationcharts created by investors included in the most recent SEC Report How much more time people spend playing games than reading the New York Times.

Although era” While news apps haven’t seen much growth since January 2020 (aside from some spikes during elections or other major global events), gaming apps have become increasingly popular over the past four years.Based on charts included in the SEC report, it appears Now‘s games are more popular than any other product, app, or content the company currently produces.

This may be surprising, but it fits New York Times‘ is working to grow its digital gaming business into one that can help support other media operations.The game has become one of main source of profit era it owns Over 1 million subscribers.

As the online media landscape continues to be a nightmare filled with layoffs, closures, digital declines and dwindling advertising revenue, Now Found a solution: become a gaming platform. For now, it seems to be working.

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